Digital Marketing

Our dedicated DIGITAL MARKETING department are experts in their field and have worked with clients both large and small, ensuring your website is found by your potential customers!Making sure your website is found on the search engines is key to a successful online business.

What is digital marketing?

Digital marketing, also called online marketing or sometimes Internet marketing, is the promotion of your business through the Internet. This usually takes the form of driving qualified visitors to your website in order to expose them to your products and services and encourage them to buy and enquire.

Types of digital marketing

The main types of digital marketing are:

Search engine optimisation
Pay per click advertising
Email martketing
Social networking
Affiliate marketing
Digital marketing strategy

When considering your business' online marketing we recommend putting together a digital marketing strategy to base all of your actual activity around. This involves understanding your business and marketing objectives as well as the actions and behaviours of your ideal customers and only then considering what form your digital marketing activity should take.

We believe that this commercially led approach produces the best return on investment by focusing your budget in the most effective areas or digital marketing and keeping your business objectives at the forefront of what we do.

Our approach to SEO

As with all of our digital marketing activity, we recommend an SEO campaign as part of an Internet marketing strategy to ensure that you get the best return on your investment.

All of our search engine marketing services are consultancy-led. We guide you through the process and look to work with you an a long term basis to achieve sustained results for your business.

Pay Per Click management services

Our Pay Per Click management services ensure your campaign is running at its optimum. Tracking conversions, keyword performance and continually assessing your competitors' strategy will give you the best possible ROI.

Statistics show that 30% of internet users click on PPC ads, even the ads on the right hand side of the search engines results, so it's imperative to test all positions to identify where your ad is best placed for your budget. Ignoring pay per click will mean you are potentially missing out on almost one third of the market search value.

Managing a Pay Per Click (PPC) campaign can be very reactive and time consuming and you can be guaranteed your competitors will react to your campaigns just as you react to theirs. Ad group bids change constantly and the ever changing algorithm of the search engines mean that in some cases, no matter how hard you try it's hard to make a campaign successful and you can end up throwing your money away on high bids and poor quality page scores.

Interested?

If you have any questions about our digital marketing services, or would like a quote for your project please get in touch with ours or call us on +91-080-26616548.